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Your Business Is Our Passion.
The power behind HORNE LLP is our people. Dedicated, knowledgeable and experienced franchise professionals who want to get to know you. To see your business as you do. And help you achieve the success you crave. Meet them now by clicking on the names below. Unveil their passion and their desire to do great work for you.
Our Partners
Michael A. Roberts, CPA — Nashville, TN
Jeffrey D. Quick, CPA — Tucson, AZ
O. Dee Boykin, Jr., CPA — Lucedale, MS
Edward F. Moran, Jr., CPA, ABV, CVA, CBA — Tucson, AZ
Vera M. Reed, CPA, CFE — Mobile, AL
SuzAnne Eubanks, CPA — Nashville, TN
Michael R. Sassano, CFE — Charlotte, NC
Franchise Business Consultants
J. Bruce Journeay, CFE — Denver, CO
Senior Managers
Alicia D. Reynolds, CPA — Nashville, TN
Janice A. Steiner, CPA — Tucson, AZ
Robert C. Erkhart, CPA — Lucedale, MS
Scott Maish, CPA — Tuscon, AZ
 Michael A. Roberts, CPA
For the past fifteen years, it has been my privilege to lead HORNE's Franchise Services growth and development. Since my start with the Firm, we have grown from one office and thirty people to four offices and one hundred fifty people. My role is strategic planning, profit maximization, ROI, people development and sustainable metric analysis. My experience owning several multi-unit, franchise restaurants, as well as my work at HORNE, has given me the perspective and know-how needed to help my clients achieve great success.
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 Jeffrey D. Quick, CPA
My greatest thrill is helping our clients grow. Whether it is through expansion, financing, tax planning, second generation or retirement, I enjoy the journey to help clients keep on growing until harvest time. In my time at McDonald’s Corporation, I remember Ray Kroc saying, “If you’re green, you’re growing; if you’re ripe, you rot.” That is my motto. My relationship with our franchise clients—helping them grow and succeed in business and life—is my biggest passion.
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 O. Dee Boykin, Jr., CPA
For the past twenty years, I have been blessed to work with some incredibly talented entrepreneurs. I believe the key to providing the level of service our clients deserve lies in establishing solid relationships with their organization. Our clients operate in dynamic environments, and I strive to be as proactive in my service approach as possible. It is with strong relationships and communications that I gain a substantial advantage in helping our clients meet their financial goals.
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 Edward F. Moran Jr., CPA, ABV, CVA, CBA
I have been advising small businesses and franchises on accounting and valuation issues for more than twenty five years. Over these years, I have been quoted in The Wall Street Journal and have been published in the Valuation Examiner, CPA Expert and Franchise News, among others. I have been involved in several hundred industry sales, mergers, purchases, exchanges and estate planning and gift engagements throughout my career. Franchise business is not only my career, it is my passion.
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 Vera M. Reed, CPA, CFE
Over the past fifteen years, I have gained experience and knowledge that I can relate to all aspects of our clients’ businesses. I truly enjoy serving clients in every aspect of the franchise arena. I am committed to client service, passionate about helping our clients and our staff succeed and excited about ensuring our operations run smoothly.
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 SuzAnne Eubanks, CPA
Within months of joining HORNE, I found a niche in which to invest my career that was far from typical. All of a sudden my "accounting life" revolved around food and labor cost and their effect on the bottom line. I began building relationships with Quick Service Restaurant franchisees all across the nation. Although we have grown into a large firm, I am proud to say we still focus on one client at a time.
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 Michael R. Sassano, CFE
Franchising has been my life for over twenty-five years. As a former multi-unit Domino’s Pizza franchisee and Franchise Operations Director, Franchise Consultant and Real Estate Manager for a large franchisor, I can relate to our clients’ financial, operational and emotional experiences. My goal is to provide our clients with positive franchising relationships with our company, and I extend my experience to them as they progress through their years of business. I currently provide business consulting, lease negotiation and acquisition assistance services, as well as real-estate assistance.
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 J. Bruce Journeay, CFE
For twenty years, I have been involved with the franchise industry in many capacities, ranging from Franchise Consultant, Alternative Real Estate Developer to New Store Opener. I have been involved in over one hundred forty store openings in twelve states for two major franchisors. I strive to help franchisees use all the available tools, such as marketing, training and financial statements, to make sound business decisions. I provide business consulting and teach financial classes to franchisees. Above all, I believe that being successful in franchising is following a proven formula, not reinventing the wheel.
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 Alicia D. Reynolds, CPA
I can still remember the questions and fears that haunted me when my husband and I purchased our first franchise restaurant nineteen years ago. Would we succeed? Had we done enough research on the concept? What type of entity should we create? I now know how important it is to have the guidance of experienced professionals to make the right decisions. And that’s exactly what you can trust HORNE to do—provide you with the tools and services that you need in order to be successful.
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 Janice A. Steiner, CPA
I have worked in accounting for many years, for both small and large businesses and I understand the issues that confront owners on a daily basis. I currently provide tax and business consulting services to our franchise clients. My background provides a solid base to develop tax and business solutions tailored specifically to individual client needs. I enjoy working closely with our franchise clients, helping them become more profitable in their businesses.
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 Robert C. Erkhart, CPA
Providing our franchise clients with a high level of service is my number one priority. I have been involved in private accounting for franchise businesses for over ten years, including tax services and general accounting products for our clients. I work closely with franchise owners on ways to improve their profitability from all angles, including operations, peer-comparison information, taxes, payroll and all other functions of their businesses.
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 Scott Maish, CPA
Since joining the Firm in November 2006, I have enjoyed using my wealth of experience to aid manufacturing, consumer products, service industries and franchise operations. I have a keen interest in the elements that drive the value of small businesses and the business and financial challenges faced by franchise operators. I am passionate about the industry and dedicated to the success of your business.
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